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Memorial Properties: The Hidden Gem of Investing for Millennials

Posted by Golden Haven on May 26, 2021

Written by: Matthew Philip A. Ona

There is a great opportunity to be found amidst these challenging times, especially if you know where to look, and that opportunity can be found in no other than in the world of investing. You see, while it may come across to us that the world’s opportunities are beginning to dwindle due to the limitations brought about by the pandemic, in the world of investing, the choices are practically limitless. The stock market is in a stage of recovery, cryptocurrencies are reaching all-time highs, and the number of business start-ups has risen drastically. The best part? All of these have been more accessible than ever amidst the lockdown. With the market essentially ripe for the taking, there is one investment opportunity that you may be sleeping on memorial properties.

READ MORE: Investing in Memorial Lots: A Preparation for the Uncertain

The Hidden Gem of Investing

Memorial Property Investment

If you aren’t familiar with this type of investment already, you may not be as forthcoming due to the fact that it isn’t as much of a household name as compared to the other investments mentioned earlier, but that is the thing about “popular investments,” once you’ve heard about it from a friend or read about it on an article from Facebook, more often than not, it usually means that it is past the best time for you to have invested in it. This is not the case with memorial properties as the opportunity to reap the benefits is only beginning to take form.

But going back to the idea of memorial properties, just what are these anyway? In simplest terms, a memorial property is a space intended to be used as a final resting place in the future. It may come across as a grim investment at first glance due to its association with death, but as you begin to pick the opportunity apart, you will come to realize that there are numerous advantages that come with investing in such a unique venture.

READ MORE: Benefits of Investing In Memorial Lots

A Universal and Timeless Need

Las Pinas Aerial View in Golden Haven

The first advantage of investing in memorial properties comes at the root of the investment itself. When you fundamentally analyze the nature of these types of properties, one truth will stand out: there will always be a need for this type of property. While associated with death, the property itself does not necessarily have to be viewed in a bad light as the purchasing of memorial lots are not solely intended for one’s death, but rather, are intended to secure the well-being of one’s future. A more positive way to look at this type of investment is despite death being a reality that we must all face, memorial properties allow people and their families to cement their legacies even after their time has passed.

A Sound Investment

Family Picture in Park

On the other hand, while these properties may be denoted as resting places, these memorial properties are very much considered as real estate. At the end of the day, since these are real estate investments, the second advantage offered by these properties is that their value naturally appreciates.

On a technical and analytic side, this is undoubtedly a sound investment, but you would be shocked to see just up to what heights these properties are currently reaching. To demonstrate, Golden Haven Cebu opened in 2005 which is less than 2 decades ago, and a lot that cost P25,000 then would sell for P232,000 now, an 828% increase in value and a 46% increase per year. To go back even further, a memorial lot amounting to P5,000 in 1984 would have a value of nearly P380,000 today. More than simply resting places, memorial lots are sound investments.

An Investment of Today

With the benefits mentioned earlier, it would be easy to think that the trend of memorial properties has already been expended due to the fundamental need for this and due to the value appreciation it has offered to investors, but the truth is the contrary as the third advantage of investing in memorial properties is that today is the best time to hop on this investment. From a fundamental standpoint, memorial parks are the future of resting places, and as mentioned earlier, will always be a fundamental need for people and their families.

On the other hand, from a more technical view, investing in these properties is a trend in real estate which is not crashing anytime soon. There are currently 29 Golden Haven branches in the country, and while the value has already skyrocketed for a handful of these memorial lots, there are still 33 branches currently in development, all bringing more opportunities to invest in.

To end, the world of today is indeed filled with opportunities when it comes to investing. In the investing world, whether it be the stock market, cryptocurrency, real estate, among many others, there are will always be hidden gems to be found for those with the right eye for them. Such is the case with memorial properties, and while the best time to invest in these properties was yesterday, the second best time is now.

While you consider that next Initial Public Offering in the stock market or while you research on the latest cryptocurrencies that may skyrocket to the moon, do consider the hidden gem of investing, memorial properties, because just like our namesake, this opportunity is golden.

About us – Golden Haven Memorial Park is a subsidiary company of publicly list, Villar-owned Golden MV Holdings Inc., currently positioned as one of the largest real estate companies in the country. Golden Haven offers premium death care services and prime memorial lotsDubbed as the most lucrative real estate investment with an average of 20% annual value appreciation.

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Be part of the Golden Haven community today! Visit or follow “Golden Haven” on our social media platforms. We are on Facebook, Twitter, Instagram, YouTube, Pinterest, Spotify, Viber, Telegram, Kakao Talk, LINE, and WhatsApp. For sales-related inquiries, you may contact (02) 8873-2922 to 23.

About the author:

Matthew Philip A. Ona is an intern at Golden MV Holdings, a Business Management student at De La Salle University Manila


  • Golden Haven is a member of the Villar Group of Companies and a subsidiary of Golden MV Holdings, Inc. The company continues to develop the most beautiful memorial parks in the country and is now the largest chain of memorial parks in the Philippines.

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