Still Confused Between Quality and Quantity?
I’m sure you already heard a lot about the phrase “Quality over Quantity”. Quality and Quantity are two terms that one often comes across, especially in business and even in everyday life. The main difference between quality and quantity is the fact that quality refers to the characteristic or feature of something, whereas quantity refers to the numerical value of something. Wanna know more? Continue reading.
What is Quality?
Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy given needs.
What is Quantity?
A quantity is an amount, number, or measurement. It answers the question ‘how much?’. Quantities can be described using numbers.
Difference between quality and quantity
Quality is a measure of excellence or of a state of being. It describes something, either of how it was made, or how it is as compared to others. Quantity, on the other hand, is the extent, size, or sum of something. It is countable or measurable and can be expressed as a numerical value.
Quality is subjective, whereas quantity is not.
Quality is subjective to each individual’s opinion. One person might think that something is of great quality, whereas another might think that it is of low quality. However, one cannot dispute quantity. If there are five things, then there are five things. One cannot claim that there are four or six.
Some individuals seek for how many can their money buy instead of knowing how worthy the product that their money can buy.
As business owners, we always wanted to produce a product as many as we can. But we should always consider our buyer’s preference. It is important that we know who our buyers are, what do our buyers like, what will our buyers prefer the most. It is about targeting your market to produce exact quantities with good quality.
As a buyer, some of us always want that with the limited money we had. We look for a product or brand that is affordable to get how many pieces at its lowest price. Did you know that looking for cheaper can cost more? Instead of buying cheap items why not buy items that will last longer.
For a business that is not yet well established, its path to success lies in providing the best quality of its services and products. Businesses value quality over quantity.
No matter which industry your organization belongs to, the way your business speaks determines how you attract your customers. The performance and sustainability of a business depend on the quality of either the services, products, or data that a business shares.
As a consumer, which business would you prefer? A business that has a wide range of services or products with extremely low quality or a business that has a small range of products services that are excellent in quality?
Despite this, many businesses have developed a notion that focusing on quantity is what brings them success. A huge quantity of viewers or customers does bring instant gratification but in the long run quality visitors matter. Fake followers are a real problem for any business, they are of no good. As seen in today’s marketing scenario, many businesses are often seen with fake followers on Instagram and other social media channels just to keep up the number of viewers on your website.
Let’s assume that there are many visitors on your business website, but how many of them are actually the customers that you targeted? There might be a possibility that the majority of viewers among them land up on your business website while surfing the web. Chances are that these viewers are not going to remain on your website for too long. But if the business would have focused on quality, it would have searched for appropriate keywords to target genuine customers.
Importance of Quality in Business
When a business provides services and products where the prime focus is quality and not quantity, it is bound to make an imprint on the market.
With time, businesses do realize that having merely a good number of followers will not help your business. Real customers with a purpose and need for your products or services are the ones to target. And this can happen by providing quality products and services. Business is not merely a number’s game. To become sustainable in the market, businesses have to offer quality products and services.
Planning strategies are essential in any business. To just jump in to start a business without formulating a strategy will not yield any results. It is better to take ample time to draft a marketing strategy that is
based on detailed market research and business insights that will help generate more business and increase productivity. A planned strategy does not focus only on generating quantity traffic but instead focuses on generating quality traffic, which increases the productivity of the business.
Profits & Revenue
Customers prefer a brand that is more quality-centered. A customer who is happy with the quality of service offered will act as word of mouth for your brand. This, in turn, boosts the sales and ultimately the revenue of the business. However, a customer who is not satisfied with the quality of your services will never recommend your brand to someone. This, in turn, will not boost your revenue.
Customer satisfaction and loyalty
There is no greater triumph than a satisfied and loyal customer. Satisfied customers always rank your brand on the top. Businesses can enjoy a huge customer base by focusing on quality over quantity.
The success of a business
If you’re a successful businessman, you probably understand that success is directly proportional to quality. Satisfied customers yield a high return, which in turn makes the business successful. Quality is of prime importance to a business than quantity. All the businesses out there trying to focus more on the quality of your products/services rather than quantity. It also has a direct impact on your team. Working on quality projects that require brainstorming and working together in harmony reinforces the importance of teamwork; resulting in a more successful business and team.
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